There have been a number of high profile stories in the press recently involving errant private text messages of celebrities. According to research published by the IntoMobile website, Americans sent 1 trillion SMS texts in 2008.
With about 3.5 billion SMS text messages sent every day in 2008, the math works out to each and every American wireless customer sending 13 messages per day.
So, never before has the mobile phone or cell phone been such hot property. Be it the iPhone’s domination of the urban metropolis or the latest “must have” app, everyone just has to own the latest mobile creation.
Use of Mobile Phones for Text Messages
But with a recent string of high profile cases with private texts falling into the wrong hands, a new service was launched on 26th April which it’s creators believe is set to change the face of texting forever.
A new service called “Safe Text” – is based around the concept of self destructing text messages. Like the classic scene from Mission Impossible, texts sent using the service actually vanish, seconds after opening, leaving no trace of the message whatsoever.
“Safe Text” is the brainchild of Ogilvy Advertising, to help celebrate the first birthday of the UK edition of Conde Nast’s Wired magazine in 2010. The free-to-use service allows texters to send messages which then self-destruct, shortly after being opened, leaving no trail thereafter.
“One day soon, we believe everyone will have a facility like Safe Text,” said Alasdair Graham, creative partner at Ogilvy Advertising in a press release announcing the launch of the service. “I can imagine there are scores of high-profile celebrities – Tiger Woods, Ashley Cole and Vernon Kaye, to name but three – who wished they’d had a self–deleting text service when they were sending those messages!”
Dangers of Text Messaging
Safe Text will work on any mobile phone which can connect to the internet, and is accessed by texting ‘Wired’ and sent to a number. Once registered, users will be able to send up to ten Safe Texts per day. The unique service uses a mobile website as the platform, which effectively represents a standard SMS service. Recipients of Safe Texts simply click on the link in the message, and the mobile site opens and shows the message, which then subsequently self destructs seconds later.
“Wired has always looked to show readers the future, as it happens,” added Scott Seaborn, head of mobile technologies at Ogilvy Group UK in the same press release. “And here is something we definitely see a future for. In this interconnected era, Safe Text satisfies a need in all of us – not just indiscreet celebrities – for preserving privacy and making sure that mistakes and indiscretions can be forgotten and forgiven. The future begins here.”